WebThe term was first used by Hov- land, Lumsdaine, and Sheffield (1949) to describe opinion change produced by the U.S. Army's Why We Fight films used during World War II. As a pattern of data, the sleeper effect is opposite to the typical finding that experimentally induced opinion change dissipates over time (Cook & Flay, 1978). WebInformation and Education Division, U.S. Army" (Stouffer, 1949, Volume I, ii, vii). Only the first two volumes, however, actually carried the lead phrase "The American Soldier" in their titles. Our analysis focuses primarily on these first two volumes because these deal most generally and directly with
Identifying the Face of Hate - JSTOR
WebIn an early study, Hovland, Lumsdaine, and Sheffield (1949) investi-gated the persistence of a persuasive effect from a low credibility 2 The emphasis in this paper on communicator trust and expertise does not deny the existence of other source credibility dimensions. Evidence from factor analytic studies Web"minimal effects" reported by Hovland and Lazarsfeld did much to dispel naive apprehen-sions of a gullible public (Lazarsfeld, Berelson, and Gaudet 1944; Hovland, Lumsdaine, and Sheffield 1949). Moreover, later research on per-suasion drove home the point repeatedly: propa-ganda reinforces the public's preferences; seldom flashcards blue
New York Times - Films for the Soldier; EXPERIMENTS ON MASS ...
Web14 de set. de 2006 · were first studied during World War II as a training tool for soldiers (Hovland, Lumsdaine & Sheffield, 1949), educators have recognized the power of audio-visual materials to capture the attention of learners, increase their motivation and enhance their learning experience. Both the content and the technology have developed … WebHovland et al. (1949 [research done in early 19431) investigated the effects of The Battle qf Britain, a film that was intended to increase the confidence of US. Army recruits in the fighting ability of their British allies. WebEstes estudos foram relatados em tempo de guerra Experiências em Comunicação de Massa (1949), escrito conjuntamente por Hovland, AA Lumsdaine e Sheffield FD. Após a guerra, Hovland voltou à Universidade de Yale, onde recrutou vários membros de sua equipe de pesquisa em tempo de guerra, com quem continuou a estudar os fatores que … flashcards bones