Web19 sep. 2024 · 2. Market share and brand value. As of 2024 the Nike brand was valued at more than 33 billion U.S. dollars with a market share of more than 25% on the global athletic footwear market. This easily makes Nike not only the most valuable sports clothing brand, but also the most valuable apparel brand on the planet. Web29 mrt. 2024 · But the situation today may be different. “I do not think Nike will vanish from the Chinese market anytime soon, however I do think this will affect Nike’s market share and serve as a turning ...
Nike in China - The Case Centre
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Localization vital cog in Nike
WebCase study: Nike production in China The US sportswear company Nike have had a sizeable number of factories based in China for many years. Although the headquarters is based in Oregon, USA, the company has over 700 shops worldwide, offices across 45 countries and over 700 contract factories with nearly 1 million workers across 50 countries. WebNike's market share and key statistics: Nike's market share is nearly 30% in athletic footwear Revenue of $46.7 billion for Fiscal Year 2024 Number of Nike's employees: 79,100 as of 2024 Market cap of $1877.77 billion as of Feb 2024 Nike's total asset value as of 2024: $39.6 billion Download Nike's Strategy Template Download this free template Web25 mrt. 2024 · H&M, Nike and other big Western apparel brands are facing a boycott in China because of the stand they've taken against the alleged use of forced labor to produce cotton in the country's western ... custom font keyboard for pc